The activity of a high-performance organization is always driven by a common purpose. Success is a factor of the number of people that find meaning in that purpose. The reason – meaningfulness motivates, commits, and compels.

Accelerating change combined with increasing uncertainty in our lives and work appear to make strategy, purpose, and vision old paradigms.  But we must not lose awareness that although this rate of change is constant, in the longer run, very little change in the things that matter actually occurs. The human spirit and the power of our collective purposes – the underlying reasons for achievement and organizing – endures all social phenomenon and economic turbulence.

How do we engage this spirit and power in our efforts to realize both individual and organizational goals? Assisting others with this continuous discovery underlies the purpose of Herriford Consulting.